Project Scope
This project focused on creating a polished, credible brand for a boutique commercial mortgage firm operating at a high level. The goal was to develop a brand and website that conveyed the authority to handle nine-figure loans while still feeling personable and accessible. The result was a refined, confident presence that helped RidgeRock double their book of business within a year of launching the new brand and website.
![RidgeRock AMG stacked logo with bronze R mark and wordmark on a white background – logo design by Day3 [half]](https://cdn.prod.website-files.com/69c3fb1d88e6e53c6eab4a53/69c3fd9e68fcc2b1fae85bfa_66cfee25c1ce9bc0b1d05a79_harts-100.jpeg)
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![Bronze RidgeRock mug and white mug with “Lean On Us. Loan With Us.” on concrete blocks – branded merchandise by Day3 [half]](https://cdn.prod.website-files.com/69c3fb1d88e6e53c6eab4a53/69c3fd9f68fcc2b1fae85c20_66cfee25f2a7b52a7206b5c5_Copy%2520of%2520Mug_Mockup_4.jpeg)
![RidgeRock AMG logo on a hanging storefront sign outside a wood-clad building – signage design by Day3 [half]](https://cdn.prod.website-files.com/69c3fb1d88e6e53c6eab4a53/69c3fd9f68fcc2b1fae85c23_66cfefe52c23f9a35ec8623a_Screenshot%25202024-08-28%2520234941.png)

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