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Jacob Lichter

A classy yet personable brand identity & new website for Jacob Lichter & Associates proving corporate accountants do not need to look dry and stiff. Click for proof.

Finance
Branding
Marketing Materials
Website
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Finance
Branding
Marketing Materials
Website

The Problem

Jacob Lichter and Associates was known by their tremendously happy clients as a top-tier accounting and tax-strategy firm. They’d grown into a successful firm based on word of mouth alone.

Now, they were ready for a new level of growth.

But nothing about their visual presence or their messaging communicated the premium expertise their clients were so thrilled with.

The Challenge

We set out to create a visual identity that reflected their true caliber and expertise. Our next step would be building a website that could serve as a digital salesman,

turning prospects into warm, admiring leads before the first sales call.

The Magic

We created a sophisticated, premium brand identity. Then we built a website to match.

Corporate-but-thoughtful design builds immediate trust and admiration with viewers. Strategic messaging clearly and compellingly communicates the excellence of their offerings.

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The Result

The impact was almost immediate. Prospects started showing up to sales calls already half-sold after perusing the website.

Year over year, the firm raised their prices fivefold and experienced the growth they deserved.