The Problem
Jacob Lichter and Associates was known by their tremendously happy clients as a top-tier accounting and tax-strategy firm. They’d grown into a successful firm based on word of mouth alone.
Now, they were ready for a new level of growth.
But their visual presence and messaging weren't conveying the quality of their expertise and service.
The Challenge
We set out to create a visual and verbal identity that reflected their true caliber and expertise. We needed to clearly communicate the depth and breadth of each service line, as well as the unique personal dedication their audience craved.
So prospects could become warm, admiring leads before the first sales call.
The Magic
We created a sophisticated, premium brand identity, steering clear of same-old. Then we built a website to match. Corporate-but-thoughtful design builds immediate trust and admiration with viewers. Strategic messaging clearly and compellingly communicates the excellence of their offerings.
Impressive yet inviting, our pieces clearly showcase Lichter's rare expertise and dedication.
![Jacob Lichter and Associates letterhead, folder and mobile website on a dark background – brand identity and web design by Day3 [half]](https://cdn.prod.website-files.com/69c3fb1d88e6e53c6eab4a53/6aeb48993adb42d8240a5ba7_6a9584eafd541416c69aa9e7_image%252082.webp)
![Jacob Lichter and Associates mobile website with JL monogram on a wooden stand – website design by Day3 [half]](https://cdn.prod.website-files.com/69c3fb1d88e6e53c6eab4a53/6aeb48993adb42d8240a5baf_6a9584ea35ed898be9b23934_image%252079.webp)
The Result
The impact was almost immediate. Prospects started showing up to sales calls already half-sold after perusing the website.
Year over year, the firm raised their prices fivefold and started steadily growing.
