Pickleton
Client:
Malcolm Basch
Project type:
Project Scope
A mental health organization based in Lakewood, NJ, partnered with day3 to name and create a brand identity for an exclusive pickleball tournament that would raise funds for their organization. Built to attract high net-wroth individuals, day3 created a rich, classy, and sporty brand identity and the marketing materials to promote the event. The brand balances a forward-leaning energetic script font, along with a luxurious carbon fiber pattern, and a classy emerald green and beige color palette that signals exclusivity. The results were astounding. 48 high net-worth players signed up and $400K was raised in afternoon.
Deliverables
Brand Colors
