The Timbercrest Mansions

Was Rustic and Elegant possible to achieve in a brand simultaneously? Would it be possible to market mansions in a ski town for summer bookings? Those were the exact questions the owners of Snow Mansions had. day3 answered YES! The first task at hand was giving this group of Mansions in Vermont a befitting name that would signal they're open for business all year-round. That's how Timbercrest Mansions was born. Designing a classy monogram inside a more grounded crest was the first step of balancing elegance and rustic. It was followed by a Serif typeface that possessed soft curves and a balanced weight with a thick, bold base complemented by thinner, classy points to give it class. Blending that type with a deep and warm color pallet and script font gave this brand all the warm touch a rustic brand needs it and all the class a luxury hopitality brand needed. Mission Accomplished.