Hatzolah Every1
Hatzolah of Central Jersey is a volunteer EMS service responding to emergencies across a fast-growing community in Lakewood, New Jersey. As the community grew, so did the need. Hatzolah needed a fundraising campaign that would turn broad goodwill into steady, everyday support. Enjoy a second look at the campaign you've seen throughout Lakewood.
SERVICES
Project Scope
Day3 created Every1, a campaign brand built on a simple truth: Hatzolah relies on everyone, and everyone relies on Hatzolah. The ask is just $1 a day, under the line “Every1. Every Day. Every Life.” The campaign moved away from urgent appeals toward shared responsibility. We developed the Every1 identity in a bold palette of cyan, yellow and orange, and a full rollout across channels: print ads, billboards, a direct mail package, shul posters, email and WhatsApp campaigns, web banners and a campaign video.
![“Every1 saved Eli” Hatzolah roadside billboard – outdoor fundraising campaign by Day3 [half]](https://cdn.prod.website-files.com/69c3fb1d88e6e53c6eab4a53/6ae9f8c4dbcfb4b9076d4802_6ae9f86374115fc57fa362f6_hatzolah-24.webp)
![“Every1 saved Miri” Hatzolah billboard with an ambulance – outdoor advertising by Day3 [half]](https://cdn.prod.website-files.com/69c3fb1d88e6e53c6eab4a53/6ae9f8c5dbcfb4b9076d4809_6ae9f865b1dc8dc79a17a6d8_hatzolah-25.webp)
![Orange angled stripe motion graphic – Hatzolah Every1 campaign animation still by Day3 [half]](https://cdn.prod.website-files.com/69c3fb1d88e6e53c6eab4a53/6ae9f8c5dbcfb4b9076d4819_6ae9f87149eaa024aa02c7a4_hatzolah-29.webp)
![Every1 logo on a stripe pattern displayed on a monitor – Hatzolah campaign video by Day3 [half]](https://cdn.prod.website-files.com/69c3fb1d88e6e53c6eab4a53/6ae9f8c8dbcfb4b9076d4859_6ae9f87434cf054ae0b9a65d_hatzolah-30.webp)
