The Problem
One of only a handful of companies in the nation offering ERRCS – a critical building compliance service – this construction firm was the greatest industry expert in its region.
But buried as just one service line within a broader brand, the service wasn't getting the visibility or credibility it deserved. The market barely knew it existed.
The Challenge
Carve this standout service out of the parent company and give it its own identity – one that would
position it as the undisputed industry authority it already was.
The Magic
We developed a completely separate sister brand, starting with a new name crafted to resonate with the no-nonsense target audience while signaling elite-level expertise.
Then we crafted a striking visual identity designed to feel cutting-edge and authoritative while staying clean, technical, and grounded in the construction industry.
Then came the website, written and designed to clearly communicate exactly what they do – and why they’re the first company to call. Bold colors, striking visuals, and masterful design
instantly let viewers know they're looking at the top of the industry.
The Result
Firstcomms is no longer the ERRC industry’s best-kept secret. With a brand and presence that finally match their caliber of work, they're positioned to claim their place at the top of the industry,
ready to capture the market share their work has always warranted.
