Project Scope
Emerge ABA partnered with day3 to create a brand that translates the science of ABA therapy into an empathetic, human-centered language. The new identity emphasizes clinical expertise and family partnership. The design uses a sensory universe of colors, where each color symbolizes a pillar of growth like Joy, Strength, and Focus. The icon represents a sunrise, embodying the start of progress, and the overall look promises speed, consistency, and personalized care.
