Project Scope
Emerge ABA partnered with day3 to create a brand that translates the science of ABA therapy into an empathetic, human-centered language. The new identity emphasizes clinical expertise and family partnership. The design uses a sensory universe of colors, where each color symbolizes a pillar of growth like Joy, Strength, and Focus. The icon represents a sunrise, embodying the start of progress, and the overall look promises speed, consistency, and personalized care.
![Emerge ABA wordmark in cream on an orange background – brand identity by Day3 for an ABA therapy provider [half]](https://cdn.prod.website-files.com/69c3fb1d88e6e53c6eab4a53/69c3fd93b6bf0694524a9b9f_692a26ab812bbc6b55b79173_1.jpeg)
![Emerge ABA sunrise icon in black on a yellow background – logo design by Day3 for an ABA therapy provider [half]](https://cdn.prod.website-files.com/69c3fb1d88e6e53c6eab4a53/69c3fd93b6bf0694524a9ba5_692a26ab659408a42b2a75c6_2.jpeg)



![Emerge ABA wordmark in cream on a green background – brand identity by Day3 for an ABA therapy provider [half]](https://cdn.prod.website-files.com/69c3fb1d88e6e53c6eab4a53/69c3fd93b6bf0694524a9ba2_692a26aab09ef0ff03d1054e_6.jpeg)
![Emerge ABA sunrise icon in orange on a cream background – logo design by Day3 for an ABA therapy provider [half]](https://cdn.prod.website-files.com/69c3fb1d88e6e53c6eab4a53/69c3fd93b6bf0694524a9bb3_692a26aaeca28ed667a3b354_7.jpeg)




![Emerge ABA wordmark in black on a yellow background – brand identity by Day3 for an ABA therapy provider [half]](https://cdn.prod.website-files.com/69c3fb1d88e6e53c6eab4a53/69c3fd93b6bf0694524a9bc9_692a26aae7bb1e9e0171790d_12.jpeg)
![Emerge ABA sunrise icon in light blue on a bright blue background – logo design by Day3 for an ABA therapy provider [half]](https://cdn.prod.website-files.com/69c3fb1d88e6e53c6eab4a53/69c3fd93b6bf0694524a9b9c_692a26abc5a9df1d34b85af2_13.jpeg)




![Close-up of the Emerge ABA wordmark swoosh as a yellow arrow on a green background – brand graphic by Day3 [half]](https://cdn.prod.website-files.com/69c3fb1d88e6e53c6eab4a53/69c3fd93b6bf0694524a9bdc_692e167984a48bd6296658a3_18.jpeg)
![Close-up of the Emerge ABA wordmark swoosh as a light blue arrow on an orange background – brand graphic by Day3 [half]](https://cdn.prod.website-files.com/69c3fb1d88e6e53c6eab4a53/69c3fd93b6bf0694524a9bad_692e1679d5e38437ba1751b3_19.jpeg)








