The Mordy Effect
Break Open. Breathe Free.™
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Project Scope
The Mordy Effect partnered with day3 to create a brand identity that embodies the duality of safety and energy, groundedness and life. The core visual element is a broken circle icon , symbolizing the end of limiting habits and the courage to break inner barriers. The new system uses Base Neue typography and a balanced color palette to clearly communicate the mission: "Break Open. Breathe Free".
Deliverables
Brand Colors
