FLYASAP

Isaac Leider came to day3 with a groundbreaking vision: the first aviation concierge to handle both private jets and luxury commercial flights, making exclusive travel accessible through real-time agent bidding. He needed branding that captured a fast-paced luxury service that makes the exclusive accessible. day3 delivered FLYASAP.com with “Fly Luxury. ASAP.®” in under 4 weeks. Bold Jet Orange symbolizes speed and urgency, set against sophisticated black for luxury and class. The dynamic “A” icon represents both Aviation and ASAP, perfectly balanced between “FLY” and “SAP” in the wordmark—creating a multi-million dollar look that’s modern and luxurious yet simple and timeless.