Project Scope
The Rally partnered with day3 to create a dynamic and impactful brand identity that reflects the event's high energy, competitive spirit, and crucial charitable purpose. The new system, which includes the use of Phudu Bold and a vibrant Yellow-Orange-Red gradient, highlights the excitement of volleyball while underscoring the serious mission of raising funds for Parkinson's treatments. The result is a motivating and inspiring visual identity that drives participation and community support.
