The Problem
DriptIV was a fast-growing healthcare services company offering a product that both SNF patients and facility operators loved. But their existing brand and website were making key decision makers – physicians on the patients’ side, and state regulatory boards on the reimbursement side –
dismiss them as a non-medical wellness gig they couldn’t trust.
The Challenge
Create a completely new, highly clinical brand and website that would
instantly build trust as a safe, evidence-based, clinically appropriate intervention.
The Magic
After a brand-strategy deep dive, we renamed the company Vitaline – a name with a highly medical, scientific ring that also memorably represented the brand’s core service and benefit.
Then we built out a sophisticated, clinical visual brand system with colors, typefaces, and imagery all carefully calculated to convey both clinical legitimacy and academic superiority.
Next came the website. We crafted a message strategy targeted to win decision makers’ trust and allay their concerns. Then we implemented it with clinical yet concise copy. Beautiful, strategic design and animations both emphasize the brand’s clinical legitimacy and position it as an established, uncontestable authority. Photos were carefully selected to project both clinical focus and genuine empathy.
“all carefully calculated to convey both clinical legitimacy and academic superiority.”
The Result
Vitaline is now fully equipped to impress even the critical eyes of physicians and insurance boards.
With one of their biggest obstacles to growth removed, they’re on their way to massive expansion.
